Each company had its own particular structure / motif in the construction of marbles, although they could be very similar to each other, such as Heaton and Cairo
Some reasons may be distinguishable for a particular company, so what is certain, others (in the case of the third and fourth photos above) are just feelings that you can have
Sensations, for the structure of the swirl and in the way it swirls, already seen in that particular company but, without being completely sure