This book, MacRae's Blue Book, Volume 1, is supposedly 1966 and mentions Alox Old Cobbler brand Shoe Laces and polishes. It has the same postal zone mentioned even though I'm pretty 1966 is after when zip codes were introduced.
This link might take you to the right place, "alox old cobbler". Edit: no, that didn't work. I'll try it one more time. Will it work now?