Many people have gotten wound up over names, for sure.
When I started collecting, the "elders" that I encountered were much more conservative about naming. They had participated in the naming of a few marbles, such as the Vitro Superior, but they weren't in a hurry to name many more. Also, frustration was occasionally expressed at how some marble name they had chosen had grown to cover a lot of other marbles that they didn't mean to have covered.
In the past ten years though, the naming of marbles has certainly gained popularity, so I've had a lot of time to come around to it. I'm okay with it now. I think it probably helps over all -- helps make marbles more identifiable, more likely to stick in the brain. It's not sticking in MY brain very well, but maybe one day.